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Some advertising agency executives have originated more than one enduring slogan, such as Mary Wells Lawrence, who is responsible for such famous slogans as "Raise your hand if you're Sure", "I♥New York" and "Trust the Midas touch." Advertising agencies often use humor as a tool in their creative marketing campaigns.

Many psychological studies have attempted to demonstrate the effects of humor and their relationship to empowering advertising persuasion. The pictures can vary from hand-drawn traditional animation to computer animation.

Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired. ", which grew so popular it was used in the 1984 presidential election by Walter Mondale.

In the UK for example, clearance must be given by the body Clearcast.

Another example is Venezuela where clearance is governed by a body called CNAC.

These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared.

An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s.

Other long-running advertising campaigns catch people by surprise, even tricking the viewer, such as the Energizer Bunny advertisement series.

It started in the late 1980s as a simple comparison advertisement, where a room full of battery-operated bunnies was seen pounding their drums, all slowing down except one, with the Energizer battery.Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.To accomplish the first step means different things in different parts of the world depending on the regulation in place.Many television advertisements feature songs or melodies ("jingles") or slogans designed to be striking and memorable, which may remain in the minds of television viewers long after the span of the advertising campaign.Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags that appear in films, television shows, magazines, comics, or literature.By using animated characters, an advertisement may have a certain appeal that is difficult to achieve with actors or mere product displays.Animation also protects the advertisement from changes in fashion that would date it.The first TV ad broadcast in the UK went to air on ITV on September 22, 1955, advertising Gibbs SR toothpaste.The first TV ad broadcast in Asia appeared on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (subsequently Seiko); it also displayed a clock with the current time.For this reason, an animated advertisement (or a series of such advertisements) can be very long-running, several decades in many instances.Notable examples are the series of advertisements for Kellogg's cereals, starring Snap, Crackle and Pop and also Tony the Tiger. Animated advertisements can achieve lasting popularity. In any popular vote for the most memorable television advertisements in the UK, such as on ITV the top positions in the list invariably include animations, such as the classic Smash and Creature Comforts advertisements.

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